# Armando — Client brief

A simple starting point. Adapt this to your client and your team.

Client:
Account owner:
Last updated:

## The relationship
- What are we working on together?
- What does success look like for this client?
- Which two priorities matter most this quarter?

## The people
Name | Role | Priority | Influence on decisions | Last conversation

## The evidence
What do we know? Record the source and date.
What are we assuming? What needs confirmation?

## The commitments
Promise | Owner | Due date | Status | Outcome

## The next useful step
Action:
Owner:
Due date:
What does done look like?

Quick coaching: Confirm the client's priorities in a conversation. Give each action one accountable owner. Keep facts separate from assumptions.